OOI.i.n.c. and its logo were created in a short time span due to unexpected finding of a jewelry store to start the business. The using of the family surname OOI was decided due to the simple alphabets, while i.n.c. stands for innovative n creative products.

The objective of the company is to be an independent label to bring to the fashion conscious consumers an alternative value for money designs of excellent quality, material and workmanship which are different from the mainstream branded products.

Currently, jewelry and accessories made of semi-precious stones and 925 silver, and leather bags are the main product lines. Other articles like collectibles and arts pieces which are interesting formed part of the product of the stores.

Fashion wear will not be ignored as an addition in the future due to the vast knowledge and experience acquired in the early years spent in the fashion industry environment.


Harper's Bazaar Apr 2008
Harper's Bazaar May 2008
Catalog Issue 39 Dec 07
Catalog Issue 40 Jan 08
Catalog Issue 41 Feb 08
Catalog Issue 42 Mar 08
Catalog Issue 43 Apr 08
Catalog Issue 45 Jun 08
Elle Aug 2008
Elle Nov 2008
Simply Her Dec 2007
IS May 16 2008
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